A Creative’s Guide to the Entrepreneurial Mindset: Bootcamp Edition With Alaina Clarke of GEM Creative & A. Clarke Metalsmith
With a focus on practical business skills and strategies for creatives, a Creative’s Guide to the Entrepreneurial Mindset will step out of the box of a traditional small business model and open a world to creative entrepreneurial skills. This hands-on boot camp will take an in-depth look at prospective and current business practices, envisioning a healthier balance between business and artistic output.
The class provides access to business-building tools, identifies opportunities, strengthens networks, and refines marketing strategy while finding ways to increase income. Cohort members will troubleshoot issues specific to creative business development. At the end of the weekend, participants will be able to fill out a 2-page business plan, have a working elevator pitch, know their current and target markets, and much more!
- Evaluating Your Business
- Creating and Crafting your Elevator Pitch
- What Sets You Apart From Other Creatives
- The Power of Good Networking
- Marketing Strategy
- How to Create Long-Term Relationships and Partnerships
- How to Price Your Work/Services
- How to Diversify Your Revenue Streams
- Public Speaking
- Product/Service Assessment
- How to Sell/Market Your Work/Service
- Embracing Innovation & Change
- Opportunity Alertness
- Cash Flow Management
- Leveraging Resources
Friday, March 10th: 6 - 8 pm - Meet & Greet + Introduction of class, content, and each other's businesses
Saturday, March 11th, and Sunday, March 12th: 10 am - 5 pm - Core content + 60 min break with lunch provided
The College for Creative Studies
201 E Kirby St, Detroit, MI 48202
$250 per student
$430 per member
$500 per non-member
Lunch is provided Saturday and Sunday.
Brain food and light refreshments will be available throughout the weekend.
After you register, you will be emailed a link to pay for the class.
Only 15 spots available!
Alaina Clarke has her BFA in Metalsmithing and Jewelry and her MPA in Public Administration: Nonprofit Management and Leadership from Grand Valley State University. With a focus on entrepreneurship in the arts, Alaina is spending her time as an Organizational and Sustainability Strategist focused on Business Development for arts-based businesses and nonprofits. Along with GEM Creative, which empowers creatives to be entrepreneurs, she also runs her own jewelry business, A. Clarke Metalsmith. An advocate for both doing and teaching, Alaina is passionate about creating a diverse and inclusive environment for all creatives through education and dialogue.
**It is highly recommended that you have been working and selling your art for at least 6 months to retain the full benefits of this workshop. We will look in depth at your current creative practices to support your business in its next steps.
**This is an in-person workshop at the College for Creative Studies. You should be able to attend the whole weekend and be in person. There will not be a virtual option.
Click HERE to register for this bootcamp.
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